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	<title>Symptom Advice .com &#187; commercial success</title>
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		<title>For Treatment of Neuropathic Back Pain, the Highest Percentages of Surveyed Neurologists and Surveyed MCO Pharmacy Directors Chose Pfizer’s Lyrica as the Most Efficacious Therapy, When Compared to Other Currently Available Agents</title>
		<link>http://symptomadvice.com/for-treatment-of-neuropathic-back-pain-the-highest-percentages-of-surveyed-neurologists-and-surveyed-mco-pharmacy-directors-chose-pfizer%e2%80%99s-lyrica-as-the-most-efficacious-therapy-when-compare/</link>
		<comments>http://symptomadvice.com/for-treatment-of-neuropathic-back-pain-the-highest-percentages-of-surveyed-neurologists-and-surveyed-mco-pharmacy-directors-chose-pfizer%e2%80%99s-lyrica-as-the-most-efficacious-therapy-when-compare/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 11:34:08 +0000</pubDate>
		<dc:creator>Symptom Advice</dc:creator>
				<category><![CDATA[pain symptoms]]></category>
		<category><![CDATA[commercial success]]></category>
		<category><![CDATA[healthcare issues]]></category>

		<guid isPermaLink="false">http://symptomadvice.com/for-treatment-of-neuropathic-back-pain-the-highest-percentages-of-surveyed-neurologists-and-surveyed-mco-pharmacy-directors-chose-pfizer%e2%80%99s-lyrica-as-the-most-efficacious-therapy-when-compare/</guid>
		<description><![CDATA[March 15, 2011 08:00 AM&#160;Eastern Daylight Time&#160; The Second Highest Percentages of Neurologists &#097;&#110;&#100; Payers &#099;&#104;&#111;&#115;&#101; Purdue/Napp/Mundipharma/Shionogi’s OxyContin &#097;&#115; the &#109;&#111;&#115;&#116; Efficacious Neuropathic &#098;&#097;&#099;&#107; Pain Therapy, According &#116;&#111; Findings &#102;&#114;&#111;&#109; &#100;&#101;&#099;&#105;&#115;&#105;&#111;&#110; Resources BURLINGTON, Mass.&#8211;(BUSINESS WIRE)&#8211;Decision Resources, &#111;&#110;&#101; of the world’s leading research &#097;&#110;&#100; advisory firms &#102;&#111;&#114; pharmaceutical &#097;&#110;&#100; healthcare issues, finds that, &#102;&#111;&#114; the treatment [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img src="http://symptomadvice.com/wp-content/uploads/2011/03/1300361648-12.jpg" style="clear:both;clear:both;margin:0 15px 15px 0;width:500px" />March 15, 2011 08:00 AM&nbsp;Eastern Daylight Time&nbsp;
<p> <i><b>The Second Highest Percentages of Neurologists &#097;&#110;&#100; Payers &#099;&#104;&#111;&#115;&#101; Purdue/Napp/Mundipharma/Shionogi’s OxyContin &#097;&#115; the &#109;&#111;&#115;&#116; Efficacious Neuropathic &#098;&#097;&#099;&#107; Pain Therapy, According &#116;&#111; Findings &#102;&#114;&#111;&#109; &#100;&#101;&#099;&#105;&#115;&#105;&#111;&#110; Resources</b></i> </p>
<p>BURLINGTON, Mass.&#8211;(BUSINESS WIRE)&#8211;Decision Resources, &#111;&#110;&#101; of the world’s leading research &#097;&#110;&#100; advisory firms &#102;&#111;&#114; pharmaceutical &#097;&#110;&#100; healthcare issues, finds that, &#102;&#111;&#114; the treatment of neuropathic &#098;&#097;&#099;&#107; pain, the highest percentages of surveyed neurologists (53 percent) &#097;&#110;&#100; surveyed managed care organizations’ (MCO) pharmacy directors (40 percent) &#099;&#104;&#111;&#115;&#101; Pfizer’s Lyrica (pregabalin) &#097;&#115; the &#109;&#111;&#115;&#116; efficacious therapy, when compared &#116;&#111; other &#099;&#117;&#114;&#114;&#101;&#110;&#116;&#108;&#121; available agents. Surveyed neurologists &#119;&#104;&#111; &#099;&#104;&#111;&#115;&#101; Lyrica &#097;&#115; the &#109;&#111;&#115;&#116; efficacious therapy indicated high satisfaction &#119;&#105;&#116;&#104; the percentage of patients responding &#116;&#111; treatment, reduction &#105;&#110; pain intensity &#097;&#110;&#100; reduction of disability. </p>
<p>&#8220;Many interviewed physicians remark that &#097;&#108;&#116;&#104;&#111;&#117;&#103;&#104; OxyContin &#105;&#115; &#097; highly effective analgesic, &#105;&#116; rarely improves &#097; patient’s quality of life, owing &#116;&#111; its detrimental gastrointestinal &#097;&#110;&#100; central nervous system side effects—as &#119;&#101;&#108;&#108; &#097;&#115; its abuse potential&#8221;</p>
<p> The DecisionBase 2011 report entitled <i>Neuropathic &#098;&#097;&#099;&#107; Pain: Could &#097;&#110; Emerging Therapy Obtain Commercial Success by Targeting this Untapped Patient Population?</i> &#097;&#108;&#115;&#111; finds that the second highest percentages of neurologists (20 percent) &#097;&#110;&#100; payers (25 percent) selected Purdue/Napp/Mundipharma/Shionogi’s OxyContin (oxycodone controlled-release) &#097;&#115; the &#109;&#111;&#115;&#116; efficacious available therapy &#102;&#111;&#114; neuropathic &#098;&#097;&#099;&#107; pain. Neurologists’ responses were similar &#116;&#111; those of payers &#097;&#115; &#098;&#111;&#116;&#104; groups showed greatest satisfaction &#119;&#105;&#116;&#104; OxyContin’s reduction &#105;&#110; pain intensity &#097;&#110;&#100; the percentage of patients responding &#116;&#111; treatment. However, &#098;&#111;&#116;&#104; groups, &#111;&#110; average, indicated &#108;&#111;&#119; satisfaction &#119;&#105;&#116;&#104; OxyContin &#111;&#110; safety &#097;&#110;&#100; tolerability end points. </p>
<p> “Many interviewed physicians remark that &#097;&#108;&#116;&#104;&#111;&#117;&#103;&#104; OxyContin &#105;&#115; &#097; highly effective analgesic, &#105;&#116; rarely improves &#097; patient’s quality of life, owing &#116;&#111; its detrimental gastrointestinal &#097;&#110;&#100; central nervous system side effects—as &#119;&#101;&#108;&#108; &#097;&#115; its abuse potential,”<b> </b>said &#100;&#101;&#099;&#105;&#115;&#105;&#111;&#110; Resources Analyst Natalie Taylor, Ph.D. “Additionally, interviewed &#116;&#104;&#111;&#117;&#103;&#104;&#116; leaders perceive antiepileptics &#115;&#117;&#099;&#104; &#097;&#115; Lyrica &#097;&#115; disease-modifying agents &#098;&#101;&#099;&#097;&#117;&#115;&#101; of their direct action &#111;&#110; the compressed &#111;&#114; entrapped nerves involved &#105;&#110; neuropathic &#098;&#097;&#099;&#107; pain, &#119;&#104;&#101;&#114;&#101;&#097;&#115; strong opioid analgesics &#115;&#117;&#099;&#104; &#097;&#115; OxyContin act centrally &#097;&#110;&#100; &#097;&#114;&#101; perceived &#116;&#111; primarily lessen pain symptoms.” </p>
<p> The findings &#097;&#108;&#115;&#111; reveal that surveyed neurologists &#105;&#110;&#100;&#105;&#099;&#097;&#116;&#101; that &#116;&#104;&#101;&#121; would prescribe Depomed/Abbott’s gabapentin GR &#116;&#111; 20 percent of their neuropathic &#098;&#097;&#099;&#107; pain patients. &#100;&#101;&#099;&#105;&#115;&#105;&#111;&#110; Resources forecasts that gabapentin GR will attain &#097; lower patient share &#116;&#104;&#097;&#110; that estimated by surveyed neurologists, owing &#116;&#111; competition &#102;&#114;&#111;&#109; Lyrica &#097;&#110;&#100; generic gabapentin (Pfizer’s Neurontin, generics). </p>
<p> Additionally, surveyed U.S. neurologists &#097;&#110;&#100; MCO pharmacy directors agree that reduction &#105;&#110; pain intensity &#105;&#115; &#111;&#110;&#101; of the attributes that &#109;&#111;&#115;&#116; influences their decisions &#114;&#101;&#103;&#097;&#114;&#100;&#105;&#110;&#103; prescribing &#097;&#110;&#100; tier placement decisions, &#114;&#101;&#115;&#112;&#101;&#099;&#116;&#105;&#118;&#101;&#108;&#121;, &#105;&#110; neuropathic &#098;&#097;&#099;&#107; pain. Clinical data &#097;&#110;&#100; the opinions of interviewed &#116;&#104;&#111;&#117;&#103;&#104;&#116; leaders &#105;&#110;&#100;&#105;&#099;&#097;&#116;&#101; that tramadol extended-release (ER; Ortho-McNeil-Janssen Pharmaceuticals/ Labopharm/Sanofi Aventis/Grünenthal/Hexal/Merck Sharp &amp; Dohme’s Ultram ER, Monotramal LP, Tramadolor, Tradorec XL, generics) has advantages &#111;&#118;&#101;&#114; sales-leading OxyContin &#111;&#110; this attribute. </p>
<p> <b>About DecisionBase 2011</b> </p>
<p> DecisionBase 2011 combines clinical end points, market dynamics, reimbursement factors &#097;&#110;&#100; primary research involving prescribers &#097;&#110;&#100; payers &#116;&#111; identify &#097;&#110;&#100; quantify unmet &#110;&#101;&#101;&#100; &#105;&#110; 35 indications. &#097;&#115; &#112;&#097;&#114;&#116; of the unmet &#110;&#101;&#101;&#100; analysis, patient share &#097;&#110;&#100; sales &#097;&#114;&#101; projected &#102;&#111;&#114; key emerging drugs &#105;&#110; development &#097;&#110;&#100; &#102;&#111;&#114; potential target product profiles based &#111;&#110; physicians’ expectations. </p>
<p> <b>About &#100;&#101;&#099;&#105;&#115;&#105;&#111;&#110; Resources</b> </p>
<p> &#100;&#101;&#099;&#105;&#115;&#105;&#111;&#110; Resources (decisionresources.com) &#105;&#115; &#097; world leader &#105;&#110; market research publications, advisory services &#097;&#110;&#100; consulting designed &#116;&#111; help clients shape strategy, allocate resources &#097;&#110;&#100; master their chosen markets. &#100;&#101;&#099;&#105;&#115;&#105;&#111;&#110; Resources &#105;&#115; &#097; &#100;&#101;&#099;&#105;&#115;&#105;&#111;&#110; Resources, Inc. company. </p>
<p> <b>About &#100;&#101;&#099;&#105;&#115;&#105;&#111;&#110; Resources, Inc.</b> </p>
<p> &#100;&#101;&#099;&#105;&#115;&#105;&#111;&#110; Resources, Inc. &#105;&#115; &#097; cohesive portfolio of companies that offers best-in-class, high-value information &#097;&#110;&#100; insights &#111;&#110; &#105;&#109;&#112;&#111;&#114;&#116;&#097;&#110;&#116; sectors of the healthcare industry. Clients rely &#111;&#110; this analysis &#097;&#110;&#100; data &#116;&#111; make informed decisions. Please visit &#100;&#101;&#099;&#105;&#115;&#105;&#111;&#110; Resources, Inc. at DecisionResourcesInc.com. </p>
<p> <i>All company, brand, &#111;&#114; product names contained &#105;&#110; this document may be trademarks &#111;&#114; registered trademarks of their respective holders.</i> </p></p>
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