Las Vegas, NV (PRWEB) December 26, 2010

December 26, 2010 — Doctors say a functional shot from a European formula originally developed to bolster the immune systems of victims of nuclear chemical accidents can help social drinkers maintain their health against hangovers and more serious long term health risks from social alcohol use.

The supplement, Cheerz IntelliShot, is a lemon lime flavored shot that when taken straight or as a functional cocktail mixer, helps the body eliminate acetaldehyde, a Class 1 level carcinogen created as the liver breaks down alcohol shown to be 30 times more toxic than alcohol itself, according to a study published in the medical journal Molecular Psychiatry.

A growing number of studies have linked acetaldehyde to everything from morning after hangover to liver disease, cancers, osteoporosis, and Alzheimer’s–in social drinkers. According to a study published in the Oxford Medical Journal, 90 percent of patients with alcoholic liver disease said they were in a stable relationship, and drank socially with family, friends, and work colleagues.

When you drink, alcohol is absorbed through the stomach to the liver, where it is converted into acetaldehyde before again being converted into harmless acetic acid and expelled. The liver is only capable of processing less than a quarter of an ounce of alcohol an hour. Unmetabolized alcohol escapes into the bloodstream and into DNA, disrupting healthy cellular function and creating mutations that may invite disaster years after your college drinking days have faded into oblivion.

It takes about 6 hours to eliminate all the alcohol in 3 glasses of wine. That’s 6 hours of continuous exposure to acetaldehyde, possibly longer. 11% of breast cancers are attributed to alcohol. "there were no minimum levels of alcohol consumption that could be considered to be without risk," according to epidemiologist Naomi Allen. Helmut Seitz, professor of alcohol research at the University of Heidelberg. "The cells don’t forget. This will initiate tumors 20 to 25 years later," he says.

The supplement, Cheerz IntelliShot and iTabs, helps the body to more effectively process acetaldehyde and other toxins by stimulating neural system and recovery processes, activating the second half-cycle of tricarboxylic acids to help accelerate the decomposition of acetaldehyde and the energization of the oxidation processes in the mitochondria.

John Shen, M.D., a resident physician at UCSD Department of Internal Medicine in San Diego, Calif. says the Cheerz formula plays a significant role in alcohol metabolism. "Cheerz helps slow and reduce the initial conversion of alcohol into acetaldehyde, speeds the conversion of acetaldehyde into harmless acetic acid, and scavenges unmetabolized acetaldehyde," he says.

Dirk P. Slaker, M.D., a retired hepatologist and former resident at St. John’s Mercy Medical Center in St. Louis, MO, says, "Based on my experience as a liver transplant specialist, as a supplement the Cheerz product is remarkably effective in reducing the symptomatic effects of alcohol toxicity with responsible social use," he says.

A single lemon lime flavored IntelliShot is effective for up to 4 standard alcohol beverages. The supplement is also available in tablets for wine drinkers or travel convenience, with one tablet for every 2 standard drinks.

The supplement includes a proprietary blend of immune system boosters and super-antioxidants based on pinus succinifera, or succinic acid, a key dicarboxylic acid in the Krebs cycle. Originally extracted from the fossilized resin of 40 million year old Baltic pine trees, succinic acid has been a popular natural protectant against ionizing radiation, heavy metals, alcohol, and other toxins in Europe for centuries.

The idea for Cheerz came after founder and CEO Patrick Cochrane heard the Russian Academy of Sciences had developed a succinate-based supplement to bolster the immune systems of residents near the site of a chemical nuclear accident in Siberia that spread radiation over populated areas. Famous for their love of vodka, the Russians who took the supplement were surprised to wake up sans hangover.

The Cheerz formula also includes N-acetyl cysteine, to increase the oxidation cycle of alcohol, and Milk Thistle Extract (silymarin), shown to protect against toxins and substances harmful to the liver and other cells in the body and brain.

Tami Duncan, a mother of an autistic child and President of the LIA Foundation says, "Autistic children are taking Cheerz tablets as a chelating agent with success. Cheerz is helping to excrete heavy metals and chemical exposure. Parents are reporting improvements in autistic symptoms including cognitive delay, lack of or delayed speech, and visual and auditory processing problems," she says.

Scott Pasternak, a critical care registered nurse from San Francisco with Type I diabetes, recently enjoyed a few holiday drinks and discovered that, in addition to preventing hangover, IntelliShot appeared to help regulate his blood sugar. Dr, Slaker explains, "while the pancreas is critical for the hormones that regulate blood glucose, it is the liver that maintains glucose homeostasis," he says. "This further suggests that Cheerz helps improve hepatic function, since its concurrent use with similar amounts of insulin for a similar amount if carbohydrate load dropped the serum blood glucose level to a lower set point."

Cheerz USA CEO Patrick Cochrane says the popular belief that hangovers are a deterrent to abuse is a reckless–and dangerous–myth. "The media preaches responsibility and temperance but not the considerable research that shows young people with a genetic predisposition to alcoholism, unaware of acetaldehyde’s powerful reinforcing properties, may be playing with a loaded gun," he says, citing a study published in the Journal of Biological Chemistry that found, given equal doses of alcohol, alcoholics display 60 percent higher blood acetaldehyde levels than non-alcoholics.

"Cheerz is the most significant innovation since the distillation of alcohol," Cochrane says. "The liquor industry makes billions selling poison. I think they have the ethical obligation to promote the antidote too," he says.

The product does not contain alcohol or stimulants, and does not affect inebriation, absorb alcohol or lower BAC. for more information visit CheerzHangover.com.